Items where Subject is "Business and Administrative studies > Marketing > Market Research"

Group by: Creators | Item Type

Number of items at this level: 5.

Article

Klaus, Philipp "Phil" and Maklan, Stan (2011) Bridging The Gap For Destination Extreme Sports - A Model of Sports Tourism Customer Experience. Journal of Marketing Management, 27 (13-14). pp. 1341-1365. ISSN 0267-257X

Klaus, Philipp "Phil" and Maklan, Stan Towards a Better Measure of Customer Experience: Explanatory Power and Generalisability. International Journal of Market Research. ISSN 1470-7853 (In Press)

Klaus, Philipp "Phil" and Maklan, Stan (2007) The role of brands in a service-dominated world. Journal of Brand Management, 15. pp. 115-122. ISSN 1350-231X

Maklan, Stan and Klaus, Philipp "Phil" (2011) Customer Experience: Are We Measuring the Right Things? International Journal of Market Research, 53 (6). pp. 771-792. ISSN 1470-7853

Nguyen, Bang and Klaus, Philipp "Phil" Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics. Journal of Retailing and Consumer Services. ISSN 0969-6989 (In Press)

This list was generated on Sun May 19 16:16:44 2013 BST.

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