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Group by: Creators | Item Type
Jump to: B | K | N
Number of items at this level: 9.

B

Brei, Vinícius and Böhm, Steffen (2008) Lacking Capitalism: Desiring marketing in times of capitalist crisis. UNSPECIFIED, University of Essex. (Unpublished)

Böhm, Steffen and Batta, Aanka (2008) Just Doing It. The Imaginary, the Symbolic and the Real in Nike’s Commodity Fetish. UNSPECIFIED, University of Essex. (Unpublished)

K

Klaus, Philipp "Phil" New insights from practice – exploring online channel management strategies and the use of social media as market research tool. International Journal of Market Research. ISSN 1470-7853 (In Press)

Klaus, Philipp "Phil" The case of Amazon.com: towards a conceptual framework of online customer service experience (OCSE) using the Emerging Consensus Technique (ECT). Journal of Services Marketing. ISSN 0887-6045 (In Press)

Klaus, Philipp "Phil" and Edvardsson, Bo and Maklan, Stan Developing a Typology of Customer Experience Management Practice - From Preservers to Vanguards Klaus et al. (2012). Conference Proceedings The 12th INTERNATIONAL RESEARCH CONFERENCE IN SERVICE MANAGEMENT.

Klaus, Philipp "Phil" and Gorgoglione, Michele and Pannelio, Umberto and Buonamassa, Daniela and Nguyen, Bang Are you providing the ‘right’ customer experience? The case of Banca Popolare di Bari. International Journal of Bank Marketing. ISSN 0265-2323 (In Press)

Klaus, Philipp "Phil" and Maklan, Stan EXQ: A Multiple-Item Scale for Assessing Service Experience. Journal of Service Management. ISSN 1757-5818

Klaus, Philipp "Phil" and Maklan, Stan Towards a Better Measure of Customer Experience: Explanatory Power and Generalisability. International Journal of Market Research. ISSN 1470-7853 (In Press)

N

Nguyen, Bang and Klaus, Philipp "Phil" Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics. Journal of Retailing and Consumer Services. ISSN 0969-6989 (In Press)

This list was generated on Wed Oct 1 04:15:51 2014 BST.