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Group by: Creators | Item Type
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Number of items at this level: 4.

Article

Klaus, Philipp "Phil" and Maklan, Stan (2011) Bridging The Gap For Destination Extreme Sports - A Model of Sports Tourism Customer Experience. Journal of Marketing Management, 27 (13-14). pp. 1341-1365. ISSN 0267-257X

Klaus, Philipp "Phil" and Maklan, Stan (2007) The role of brands in a service-dominated world. Journal of Brand Management, 15. pp. 115-122. ISSN 1350-231X

Maklan, Stan and Klaus, Philipp "Phil" (2011) Customer Experience: Are We Measuring the Right Things? International Journal of Market Research, 53 (6). pp. 771-792. ISSN 1470-7853

Book Section

Klaus, Philipp "Phil" Quo Vadis, Customer Experience? In: Beyond CRM: Customer Experience in the Digital Era. Strategies, Best Practices and Future Scenarios in Luxury and Fashion. Franco Angeli, Milano., pp. 165-175. ISBN 9788856838176

This list was generated on Sun May 26 03:18:40 2013 BST.