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JACS Subject Classification (739)
- Business and Administrative studies (33)
  - Management studies (12)
    - Institutional Management (1)
    - Management Techniques (4)
    - Management studies not elsewhere classified (1)
    - Retail Management (5)

Group by: Creators | Item Type

Jump to: Article | Other

Number of items at this level: 6.

Article

Ale Ebrahim, Nader and Ahmed, Shamsuddin and Taha, Zahari (2010) Critical Factors for New Product Developments in SMEs Virtual Team. African Journal of Business Management, 4 (11). pp. 2247-2257. ISSN 1993-8233

Klaus, Philipp "Phil" and Maklan, Stan EXQ: A Multiple-Item Scale for Assessing Service Experience. Journal of Service Management. ISSN 1757-5818

Klaus, Philipp "Phil" and Maklan, Stan Towards a Better Measure of Customer Experience: Explanatory Power and Generalisability. International Journal of Market Research. ISSN 1470-7853 (In Press)

Nguyen, Bang and Klaus, Philipp "Phil" Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics. Journal of Retailing and Consumer Services. ISSN 0969-6989 (In Press)

Other

Brei, Vinícius and Böhm, Steffen (2008) Lacking Capitalism: Desiring marketing in times of capitalist crisis. UNSPECIFIED, University of Essex. (Unpublished)

Böhm, Steffen and Batta, Aanka (2008) Just Doing It. The Imaginary, the Symbolic and the Real in Nike’s Commodity Fetish. UNSPECIFIED, University of Essex. (Unpublished)

This list was generated on Sun May 19 02:16:15 2013 BST.