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JACS Subject Classification (739)
- Business and Administrative studies (33)
  - Management studies (12)
    - Institutional Management (1)
    - Management Techniques (4)
    - Management studies not elsewhere classified (1)
    - Retail Management (5)

Group by: Creators | Item Type

Jump to: A | B | K | N

Number of items at this level: 6.

A

Ale Ebrahim, Nader and Ahmed, Shamsuddin and Taha, Zahari (2010) Critical Factors for New Product Developments in SMEs Virtual Team. African Journal of Business Management, 4 (11). pp. 2247-2257. ISSN 1993-8233

B

Brei, Vinícius and Böhm, Steffen (2008) Lacking Capitalism: Desiring marketing in times of capitalist crisis. UNSPECIFIED, University of Essex. (Unpublished)

Böhm, Steffen and Batta, Aanka (2008) Just Doing It. The Imaginary, the Symbolic and the Real in Nike’s Commodity Fetish. UNSPECIFIED, University of Essex. (Unpublished)

K

Klaus, Philipp "Phil" and Maklan, Stan EXQ: A Multiple-Item Scale for Assessing Service Experience. Journal of Service Management. ISSN 1757-5818

Klaus, Philipp "Phil" and Maklan, Stan Towards a Better Measure of Customer Experience: Explanatory Power and Generalisability. International Journal of Market Research. ISSN 1470-7853 (In Press)

N

Nguyen, Bang and Klaus, Philipp "Phil" Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics. Journal of Retailing and Consumer Services. ISSN 0969-6989 (In Press)

This list was generated on Sat May 25 12:16:28 2013 BST.